Lexus China
Aboutthe company
Market position and key achievements
Lexus China
Brief Description
Lexus China — a division of the Japanese premium brand Lexus, known for the highest quality, hybrid technologies, and the "takumi" craftsmanship philosophy. In China, Lexus is actively developing customer services, premium retail, and emotional branding programs.
Main Products / Services and Key Markets
- Premium automobiles: sedans, crossovers, hybrid models
- Individual services, customer care programs, brand experience
- Key markets — major Chinese cities, premium auto segment, customers focused on comfort and reliability
Year of Establishment, Scale, Presence
- Lexus founded in 1989
- In China — dealer network, customer centers, service hubs
- One of the fastest-growing premium brands on the market
What Makes Their Showroom / Activities Interesting
- Demonstration of the "Omotenashi" philosophy — hospitality and customer care
- Showcase of Takumi craftsmanship: hand finishing, testing, cabin acoustics
- Overview of Lexus hybrid technologies and engineering solutions
- Understanding the combination of premium quality, quietness, quality, and technology
Visitprogramme
What the visit includes
Visit Program
09:00–10:00 Visit to the Lexus exhibition hall — model range, interior, design, hybrid technologies
10:00–11:30 Thematic presentation: Lexus — takumi craftsmanship — craft traditions, hand finishing, quality and brand philosophy
Note: The presented program is a brief introductory description.
For more detailed content, please send us a message, and we will send you an extended version of the program.
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