Starbucks China
Aboutthe company
Market position and key achievements
Starbucks China
Brief Description
Starbucks China — the largest international coffee brand operating in the premium café format and creating a unique coffee consumption culture in China. The company actively develops the concept of the "third place," digital services, and new formats, including Roastery — a flagship center for coffee craftsmanship and experiences.
Main Products / Services and Key Markets
- Premium coffee beverages, roasting and tasting programs
- Starbucks Reserve and Roastery concept
- Digital ecosystem: mobile ordering, loyalty programs, delivery
- Key markets — major Chinese cities, young consumers, coffee enthusiasts
Year of Founding, Scale, Presence
- Starbucks founded in 1971 (USA)
- In China — thousands of cafés, including Shanghai Roastery — one of the largest in the world
- The company actively expands its network and new premium formats
What Makes Starbucks Roastery / Activities Interesting
- Demonstration of the complete coffee roasting and beverage preparation process
- Unique interactive zones, tastings, theatrical presentation
- Insights into creating user experience and premium atmosphere
- Understanding how Starbucks builds brand culture in China
Visitprogramme
What the visit includes
Visit Program
09:00–10:00 Starbucks Roastery visit — roasting, tastings, coffee innovations, experience space
10:00–11:30 Thematic presentation: Starbucks — user experience — service culture, atmosphere, digital ecosystem, loyalty building
Note: The presented program is a brief introductory description.
For more detailed content, please send us a message, and we will send you an extended version of the program.
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