New Hope Group

New Hope Group

Brief Description

New Hope Group — a major Chinese agro-industrial conglomerate engaged in livestock farming, feed production, meat and dairy products, as well as food processing and distribution. The company grew from a family business, starting with poultry farming, and transformed into one of China's leading agricultural companies.

Main Products / Services and Key Markets

• Production of compound feed, livestock farming (poultry, pigs), meat, milk, eggs, meat and dairy products.
• Feed additives, processing and logistics, supply of products to the domestic Chinese market and exports to countries in Asia, Africa, Southeast Asia.

Year of Establishment, Scale, Presence

• Founded in 1997 based on an earlier business that began in 1982.
• The structure includes more than 600 divisions and companies.
• Through its subsidiary New Hope Liuhe, it covers the entire "feed → animals → food products" chain in China and a number of foreign countries.

What Makes Their Business Interesting — What Can Be Seen

• Vertically integrated chain: feed production, livestock farming, food processing and distribution — a clear example of agro-industrial integration.
• Large-scale modern farms and processing facilities, large volumes of compound feed and meat product production.
• Innovation and digitalization: automation of feed production and livestock farming, technological solutions aimed at increasing productivity and product quality.