Zeekr
Aboutthe company
Market position and key achievements
Zeekr
Brief company and industry description
Zeekr is a premium electric brand founded by the Geely group to develop smart mobility and innovative design. The company targets a young audience and competes with brands such as Tesla and NIO.
Main products/services and key markets
- Manufacturing premium-class electric vehicles (EV)
- Development of the SEA platform (Sustainable Experience Architecture)
- Intelligent mobility services
- Primary market: China, with expansion into Europe
Year of foundation, revenue, number of employees, presence by country
- Founded: 2021
- Employees: over 4,000 people
- Presence: China, Europe (deliveries began in 2023)
What makes their office/plant/production interesting
Zeekr's plant is a benchmark for digital manufacturing: high level of automation, intelligent quality management systems, and the application of AI in logistics and production. A visit allows you to see how a next-generation EV business is built, where user experience plays a key role.
Visitprogramme
What the visit includes
Visit Program
- 09:00–10:00 — Zeekr showroom and smart factory visit
- 10:10–11:40 — Research: user-oriented organization
- 11:50–13:30 — Lunch and rest
- 13:30–16:30 — Thematic presentation: brand strategy in the digital age
Note: The presented program is a brief introductory description. For more detailed content, please send us a message, and we will send you an extended version of the program.
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