Moutai Group

Moutai Group

Brief Company and Industry Description
Moutai Group — a Chinese producer of premium spirits, founded in 1951. The company is the flagship of the baijiu market — a traditional Chinese strong alcohol — and produces the famous Kweichow Moutai beverage, recognized as a symbol of luxury consumption and Chinese alcohol culture.

Main Products/Services and Key Markets

• Product: premium baijiu with a distinctive "sauce" aroma, as well as more accessible lines of alcoholic beverages.
• Services and directions: alcohol production, participation in cultural tourism, souvenir products, a status brand for gifts and official events.
• Key markets: the domestic Chinese market and exports oriented toward foreign connoisseurs of premium spirits.

Year of Founding, Revenue, Number of Employees, Presence by Country

• Founded: 1951.
• Workforce: approximately 31,413 employees (as of 2022).
• Financial indicators: in 2024, the company's revenue grew significantly, reflecting sustained demand for the premium segment.
• Presence: headquarters in Maotai (Guizhou Province); products are sold throughout China and exported abroad.

What Makes Their Office/Plant/Production Interesting, What Can Be Seen and Understood About the Business
Moutai's production and distillation facilities represent a combination of tradition and modernity: manual aging, special fermentation technology and multi-year maturation, strict quality control. A visit to the plant provides insight into how iconic Chinese alcohol is created, and why the Moutai brand is perceived as a symbol of prestige and national heritage.