Maserati China
Aboutthe company
Market position and key achievements
Maserati China
Brief Description
Maserati China — a division of the legendary Italian automotive brand Maserati, known for the harmony of luxury, sporting character, and refined Italian design. In China, the brand is oriented toward premium customers who value style, engine sound, and the distinctive Maserati atmosphere.
Main Products / Services and Key Markets
- Premium sedans, crossovers, and sports models (Ghibli, Levante, Quattroporte, MC20)
- Individual Maserati Fuoriserie customization
- Client events, test drives, and lifestyle activities
- Key markets — major Chinese cities and the premium automobile segment
Year of Establishment, Scale, Presence
- Maserati brand founded in 1914 in Italy
- In China — a network of showrooms, dealership, and service centers
- One of the strategically important markets for the brand
What Makes Their Store / Showroom Interesting
- Demonstration of automobiles with emphasis on Italian design and craftsmanship details
- Understanding of Maserati philosophy: engine sound, aesthetics, dynamics
- Overview of materials, interiors, and customization options
- Atmosphere of Italian luxury and engineering mastery
For more detailed content, please send us a message, and we will provide you with an expanded version of the program.
Visitprogramme
What the visit includes
Visit Program
09:00–10:00 Maserati showroom visit — model range, design, interior and engineering features
10:00–11:30 Thematic presentation: Maserati — Italian Design — style, traditions, materials, evolution of premium aesthetics
Note: The presented program is a brief introductory description.
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