Land Rover China
Aboutthe company
Market position and key achievements
Land Rover China
Brief Description
Land Rover China — a division of the British Land Rover brand, known for premium off-road vehicles and innovative off-road technologies. In China, the company develops sales, customer services, and demonstration programs targeting premium and adventure-oriented consumers.
Main Products / Services and Key Markets
- Premium off-road vehicles: Range Rover, Defender, Discovery
- Innovative all-wheel drive systems, off-road assistants, intelligent chassis
- Customer programs and off-road events
- Key markets — major Chinese cities and the premium car segment
Year of Establishment, Scale, Presence
- Land Rover brand established in 1948 in Great Britain
- In China — a network of dealerships, showrooms, technical centers, and off-road parks
- One of the brand's key global markets
What Makes Their Showroom / Activities Interesting
- Demonstration of Terrain Response technology and intelligent control systems
- Overview of off-road capabilities, engineering solutions, and premium design
- Understanding Land Rover's philosophy: comfort + passability
- Experience interacting with vehicles and their capabilities in real-world conditions
Visitprogramme
What the visit includes
Visit Program
09:00–10:00 Visit to the Land Rover exhibition hall — model range, off-road functions, engineering solutions
10:00–11:30 Thematic presentation: Land Rover — off-road technologies — all-wheel drive systems, Terrain Response, innovations in handling and passability
Note: The presented program is a brief introductory description.
For more detailed content, please send us a message, and we will send you an extended version of the program.
Ready to visitLand Rover China?
Send a request and we'll arrange an exclusive visit tailored to your needs