Audi China

Audi China

Brief Company and Industry Description
Audi China — a wholly-owned subsidiary of Audi (AUDI AG), established in 2009 and headquartered in Beijing. It focuses on coordinating brand strategy, sales, marketing, and development in the Chinese market, one of the largest and most strategically important markets for the premium automotive segment.

Main Products/Services and Key Markets

• Premium Audi vehicles with extended wheelbase and electric models, specially adapted for the Chinese market.
• Research center and digital services that integrate popular Chinese ecosystems (such as WeChat, Baidu) into Audi products.
• Primary market: China, with production at facilities in Changchun, Foshan, Tianjin, and others.

Year of Establishment, Revenue, Number of Employees, Presence by Country

• Established in 2009 as a 100% Audi division in China.
• As of 2024, the workforce comprises approximately 700 employees at the headquarters in Beijing.
• Audi products are manufactured in China jointly with local partners (FAW-Volkswagen and SAIC Volkswagen) and serve the Chinese market as part of Audi's global network.

What Makes Their Office/Plant/Production Interesting, What Can Be Seen and Understood About the Business

• Beijing hosts a major R&D center for the brand, where you can see how global technologies are adapted to Chinese requirements: digital connectivity, electric vehicles, multimedia solutions.
• Production facilities in China demonstrate Audi's multi-brand and multi-platform strategy: joint ventures, local models, electrification of the premium segment.
• Visiting the Audi China showroom and thematic presentation allows you to immerse yourself in the ecosystem of premium automotive manufacturing, smart production, and future marketing.