Burberry China

Burberry China

Brief Company and Industry Description
Burberry China — a division of the British luxury fashion house Burberry Group plc, operating in the premium clothing and accessories segment. The brand is present in the Chinese market as part of the company's global expansion strategy in Asia.

Main Products/Services and Key Markets

• Products: high-quality clothing (especially trench coats), leather accessories, footwear, cosmetics and perfumery.
• Services: retail stores, omnichannel sales, exclusive flagship boutiques.
• Key market: People's Republic of China, one of the fastest-growing luxury segment markets.

Year of Establishment, Revenue, Number of Employees, Presence by Country

• Global company founded in 1856.
• In mainland China, the brand has had an official presence since 2010; at that time — more than 65 stores and over 1,000 employees.
• Revenue for China is not disclosed separately, but China is considered a key region for the brand's growth.

What Makes Their Office/Factory/Production Interesting, What Can Be Seen and Understood About the Business
For Burberry China, the flagship stores in Beijing and Shanghai are of interest, where the brand demonstrates a combination of British heritage, digital experience, and local consumption. Visiting such venues allows one to see how an international luxury brand adapts to Chinese culture, youth style, and a rapidly changing market.