Dior China
Aboutthe company
Market position and key achievements
Dior China
Brief Description
Dior (Christian Dior Couture) — one of the most influential haute couture houses in the world, with a strong presence in China. Dior China manages a network of boutiques, develops haute couture, prêt-à-porter, accessories, beauty, and jewelry lines, while maintaining the signature style and aesthetics of the Fashion House.
Main Products / Services and Key Markets
- Haute couture, ready-to-wear, accessories
- Perfumery, cosmetics, skincare lines
- Jewelry and watches
- Primary market — premium locations in major Chinese cities
Year of Establishment, Scale, Presence
- Dior House was founded in 1946 in France
- Large network of boutiques and client centers in China
- Active development of fashion, beauty, and fine jewelry directions
What Makes Their Store / Activities Interesting
- Signature boutique atmosphere and architectural design
- Demonstration of Dior codes — the "New Look" silhouette, elegance, and craftsmanship tradition
- Understanding of the brand's approach to customer service and haute couture collection management
- Elements of visual merchandising and luxury retail
Visitprogramme
What the visit includes
Visit Program
09:00–10:00 Visit to Dior store — introduction to collections, aesthetics and brand culture
10:00–11:30 Thematic presentation: Dior — High Fashion — history of the House, design codes, craftsmanship, development of the haute couture direction
Note: The presented program is a brief introductory description.
For more detailed content, please send us a message, and we will send you an extended version of the program.
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