Mondelez China
Aboutthe company
Market position and key achievements
Mondelez China
Brief Description
Mondelez China — a division of the global company Mondelez International, one of the largest manufacturers of confectionery and snacks. In China, the company manages a strong portfolio of international brands and actively develops innovations and local flavor solutions.
Main Products / Services and Key Markets
- Chocolate and sweets: Cadbury, Milka
- Cookies and snacks: Oreo, Chips Ahoy!, TUC
- Chewing gum: Stride, Trident
- Main markets — retail chains, e-commerce, FMCG retail in China
Year of Establishment, Scale, Presence
- Mondelez founded in 2012 (Kraft Foods heritage)
- In China — offices, production facilities, quality centers
- One of the company's largest markets in Asia
What Makes Their Exhibition Hall / Activities Interesting
- Demonstration of well-known brands portfolio and localized flavors
- Understanding of marketing strategies and product innovations
- Overview of approaches to quality, packaging, and consumer insights
- Insights into working with younger generations and digital channels
Visitprogramme
What the visit includes
Visit Program
09:00–10:00 Exhibition hall tour of Mondelez — brands, product lines, innovative solutions
10:00–11:30 Thematic presentation: Mondelez — brand portfolio management — strategies, product solutions, marketing, adaptation to the Chinese market
Note: The presented program is a brief introductory description.
For more detailed content, please send us a message, and we will provide an extended version of the program.
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