Li-Ning
Aboutthe company
Market position and key achievements
Li-Ning
Brief Description
Li-Ning — one of the largest Chinese sports brands, actively developing in the segments of sportswear, footwear, and fashion-lifestyle. The company is known for its vibrant design, collaborations, and successful brand revival through new collections and digital campaigns.
Main Products / Services and Key Markets
- Sportswear, footwear, accessories
- Product lines for running, basketball, fitness, lifestyle
- Main markets — mainland China, Southeast Asia, international fashion channels
Year of Founding, Scale, Presence
- Company founded in 1990 by Olympic champion Li Ning
- Extensive network of stores in China, active online presence
- Collaborations with designers, athletes, and global fashion platforms
What Makes Their Showroom / Activities Interesting
- Demonstration of new collections and design concepts
- Understanding of the "Guochao" strategy — Chinese fashion wave and identity
- Overview of digital campaigns, brand reimagining, and new products
- Showcase of how Li-Ning combines sports, fashion, and culture
Visitprogramme
What the visit includes
Visit Program
09:00–10:00 Visit to the Li-Ning exhibition hall — collections, design, brand history
10:00–11:30 Thematic presentation: Li-Ning — brand revival — marketing, design, digital strategies, global projects
Note: The presented program is a brief introductory description.
For more detailed content, please send us a message, and we will send you an extended version of the program.
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