Anta

Brief Company and Industry Description
Anta Sports Products Limited — a Chinese multinational company and one of the world's largest manufacturers of sports shoes, apparel, and accessories.

Main Products/Services and Key Markets

• Manufacturing and sale of shoes, apparel, and equipment under its own "Anta" brand, as well as management of several subsidiary brands (for example, FILA in China and Amer Sports abroad).
• Primary market — China; active expansion in international markets.

Year of Establishment, Revenue, Number of Employees, Country Presence

• Founded in 1991.
• Revenue for 2021 was approximately 7.77 billion USD.
• Present worldwide, covering numerous countries through a network of retail outlets and distribution channels.

What Makes Their Office/Plant/Production Interesting, What Can Be Seen and Understood About the Business

• An integrated development-production chain ensures quality control and flexibility: own facilities plus contracts with partners.
• One can see how a Chinese brand successfully competes in the global sports goods market through scale, multi-brand strategy, and active promotion in the footwear and apparel segments.
• As part of a business tour, the company's venue is interesting for demonstrations of the latest shoe models and production lines, reflecting trends in sports retail and global expansion.