Adidas China

Adidas China

• Brief company and industry description
  Adidas China — a division of the global sports brand Adidas AG that manages the sale, marketing, and logistics of sportswear, footwear, and accessories in the Chinese market.

• Main products/services and key markets
  In China, Adidas offers its full range of products: sports shoes, clothing, equipment, as well as exclusive lines tailored to local consumers. Key customers are retail buyers, fitness communities, youth, and sports teams.

• Year of establishment, revenue, number of employees, presence by country
  Adidas AG was founded in 1949, and has tens of thousands of employees worldwide. In China, approximately 8,000 employees work for the company, and Greater China business revenue is growing at double-digit rates.

• What makes their office/plant/production interesting
  Particularly noteworthy is Adidas's automated distribution center in Suzhou: it was built "in China, for China," capable of processing millions of items per day, and features sports zones, gyms, and a recreation area inside, which reflects the brand's philosophy of "changing lives through sport."