Decathlon China

Brief Description

Decathlon China — the Chinese division of the international sports group Decathlon, one of the world's largest retailers of sporting goods. The company combines its own store network, local development centers, testing facilities, and production of a range of products for the Chinese and global markets.

Main Products / Services and Key Markets

• Sports clothing, footwear, equipment and accessories for more than 80 types of sports
• Branded brands: Quechua, Kipsta, Domyos, Kalenji, B'Twin and others
• Key markets: mainland Chinese cities, e-commerce platforms, international supplies

Year of Establishment, Scale, Presence

• Decathlon was founded in France in 1976
• Operating in China since the early 2000s
• Hundreds of stores throughout the country, as well as manufacturing partners and R&D centers
• One of the most dynamic sports retailers in China

What Makes Their Store / Activities Interesting

• Practical demonstration of the signature "from development to customer" approach
• Innovations in sporting goods, testing of materials and moving components
• Unique retail model: accessibility, versatility, proprietary brands
• Experience in implementing digital solutions and improving the customer journey