P&G China
Aboutthe company
Market position and key achievements
P&G China
Brief Description
P&G China — one of the largest divisions of the American corporation Procter & Gamble, a global leader in the production of consumer goods. In China, the company manages a powerful portfolio of brands and actively develops innovations, sustainable solutions, and digital marketing.
Main Products / Services and Key Markets
- Personal hygiene and care products: Olay, SK-II, Head & Shoulders, Pantene
- Home category: Ariel, Tide, Febreze
- Key markets — FMCG retail in China, e-commerce, supermarkets, and pharmacies
Year of Establishment, Scale, Presence
- P&G founded in 1837 in the USA
- In China — offices, R&D centers, factories, and marketing hubs
- One of the company's largest international markets
What Makes Their Showroom / Activities Interesting
- Demonstration of product lines and innovative developments
- Understanding how P&G manages global and local brands
- Overview of quality standards, testing, and consumer insights
- Insights into marketing strategies, digital communications, and product adaptation
Visitprogramme
What the visit includes
Visit Program
09:00–10:00 Visit to the P&G exhibition hall — products, innovations, marketing solutions
10:00–11:30 Thematic presentation: P&G — brand management — portfolio management, consumer insights, positioning, communications
Note: The presented program is a brief introductory description.
For more detailed content, please send us a message, and we will send you an extended version of the program.
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