Trip.com
Aboutthe company
Market position and key achievements
Trip.com
Brief Description
Trip.com — one of the world's largest online travel agencies, providing a comprehensive range of digital services for travelers. The company's Chinese division specializes in online booking of flights, hotels, tours, transportation services, and advanced digital marketing tools.
Main Products / Services and Key Markets
- Online booking: flights, hotels, transportation, tours
- Digital services: mobile application, data-driven recommendations
- Loyalty, personalization, global travel ecosystem
- Key markets — China, Asia, Europe, international travelers
Year of Founding, Scale, Presence
- Founded in 1999
- Offices worldwide, technology centers, partnerships with thousands of suppliers
- Millions of users daily
What Makes Their Office / Activities Interesting
- Demonstration of digital marketing platforms and big data systems
- Insights into personalization, dynamic pricing, and service promotion
- Understanding of the online travel ecosystem and recommendation technologies
- Real-world cases of user journey optimization
Visitprogramme
What the visit includes
Visit Program
09:00–10:00 Trip.com office visit — digital ecosystem, marketing dashboards, technological solutions
10:00–11:30 Thematic presentation: Trip.com — digital marketing — big data, personalization, content strategy, conversion optimization
Note: The presented program is a brief introductory description.
For more detailed content, please send us a message, and we will send you an extended version of the program.
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