
Disney Shanghai
Aboutthe company
Market position and key achievements
Disney Shanghai
Brief Description
Shanghai Disney Resort — the largest Disney entertainment complex in mainland China, including a theme park, hotels, shopping and cultural spaces. It is one of Disney's key projects in Asia, serving as an example of adapting a global brand to a Chinese audience.
Main Products / Services and Key Markets
- Shanghai Disneyland theme park
- Hotels, restaurants, shopping areas of Disneytown
- Entertainment shows, characters, themed attractions
- Key markets — Shanghai, all of mainland China, international tourists
Year of Establishment, Scale, Presence
- Official opening in 2016
- Joint venture between Disney and Shanghai Shendi Group
- Millions of visitors annually
- One of Disney's key theme parks in the world
What Makes Their Exhibition Hall / Activities Interesting
- Demonstration of attraction concepts, entertainment technologies and storytelling
- Understanding how Disney creates emotions, atmosphere and signature user experience
- Park management, visitor logistics, safety and service quality
- Use of AR/VR technologies, interactive systems and digital solutions
Visitprogramme
What the visit includes
Visit Program
09:00–10:30 Visit to the Disney exhibition hall — overview of attractions, concepts, creative design elements
10:30–12:00 Thematic presentation: Disney — user experience management — service, emotions, route design and guest interaction management
Note: The presented program is a brief introductory description.
For more detailed content, please send us a message, and we will send you an extended version of the program.
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