L'Oréal
Aboutthe company
Market position and key achievements
L'Oréal China
Brief Description
L'Oréal China — one of the largest divisions of the French L'Oréal group, a global leader in the beauty industry. The company actively develops cosmetics, skincare, haircare, perfumery, and digital marketing, creating innovations and adapting global brands for the Chinese market.
Main Products / Services and Key Markets
- Cosmetics, skincare products, professional hair care products
- Premium brands (Lancôme, YSL Beauty, Helena Rubinstein) and mass market segment (L'Oréal Paris, Maybelline)
- Digital solutions: online marketing, AR beauty, e-commerce ecosystem
- Main markets — Chinese cities, online platforms, and offline retail
Year of Establishment, Scale, Presence
- L'Oréal founded in 1909 in France
- In China — offices, R&D centers, production facilities, and a strong digital team
- One of the fastest-growing markets for the group
What Makes Their Showroom / Activities Interesting
- Demonstration of beauty technologies, virtual makeup, and personalization
- Overview of innovations in skincare, textures, and formulas
- Understanding L'Oréal's strategy in the Chinese market: digital-first, O+O (online + offline), work with KOL/KOC
- Insights into global beauty industry trends
Visitprogramme
What the visit includes
Visit Program
09:00–10:00 Visit to L'Oréal exhibition hall — brands, innovations, digital technologies for beauty
10:00–11:30 Thematic presentation: L'Oréal — digital marketing — AR tools, platform management, influence marketing, O+O strategy
Note: The presented program is a brief introductory description.
For more detailed content, please send us a message, and we will send you an extended version of the program.
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