Shangpin Home

Shangpin Home Collection

Brief Company and Industry Description
Shangpin Home Collection — a Chinese company from Guangzhou, one of the pioneers in the custom furniture and comprehensive home furnishing segment. Founded in 2004, it was among the first to offer the "whole-house customization" concept — a complete turnkey home.

Main Products/Services and Key Markets

• Products: kitchens, wardrobes, living room furniture, bedroom furniture, bathroom furniture, as well as related interior design solutions.
• Services: interior design, custom furniture tailored to floor plans, digital project customization. The company also exports furniture.
• Key markets: domestic Chinese market (among the largest in the country), exports — Asian countries, Eastern Europe, and other regions.

Year of Founding, Revenue, Number of Employees, Presence by Country

• Founded: 2004.
• Number of employees: over 15,700 as of 2025.
• The company is public, operates production facilities and showrooms; supplies serve both domestic and international markets.

What Makes Their Office/Factory/Production Interesting, What Can Be Seen and Understood About the Business
Shangpin's factories use digital technologies, automated production lines, and "smart" logistics systems, enabling flexible and rapid production of customized furniture. Exhibition halls demonstrate how the company transforms mass production into personalized interiors, with production flexibility and design services serving as competitive advantages.